The Tale of Two Brothers: Bringing Verta to Life
Embarking on a remarkable journey, brothers Bassel and Bill founded Verta with a profound sense of purpose. Their venture was sparked by a heartfelt response to the urgent challenge of city pollution, a cause that resonated deeply with them.
Verta's Transformative Journey
Their journey was not only fueled by a collective desire to effect change but also driven by a personal mission to honor their beloved father. His relentless battle with cancer, likely linked to his work as an interior architect and exposure to high levels of Volatile Organic Compounds (VOCs) like formaldehyde, inspired their commitment to create a positive impact by equipping plants with technology to amplify plants natural ability to break down VOCs into safer compounds.
Choosing Delaware as their headquarters, Verta's mission unfolded with a dedication to healthier city living and a meaningful legacy.
Over four years, they faced relentless challenges, unforeseen setbacks, and moments of doubt that tested the very limits of their determination. But through it all, they found their true purpose.
Their creation of Verta emerged as more than just a product. It became a symbol of their unwavering commitment to combating pollution. Like the ecosystem they admired, Verta seamlessly balanced technology and nature, purifying the air, maintaining ideal humidity, and nurturing greenery. It was their way of mirroring the miracles of Earth's ecosystems.
Their hope is that Verta's success would not only enrich lives but also partially fund the meaningful projects of their NGO arm, Rootsupsolutions. Their dream is to design and develop low-tech solutions like dew collectors, community water wells, self-sustaining farming among other projects, all aimed at supporting vulnerable communities impacted by climate change.