Roots Up Solutions: Empowering Communities for a Sustainable Future

Roots Up Solutions: Empowering Communities for a Sustainable Future

At Urbie, we believe that businesses have a powerful role to play in shaping a better world. That's why we're proud to introduce our NGO arm, Roots Up Solutions, dedicated to addressing the pressing challenges faced by vulnerable communities impacted by climate change. Through our partnership, a portion of Urbie's profits will be directed towards projects aimed at combatting climate warming, soil erosion, food insecurity, and more. Join us on this journey as we envision an alternate world, where permaculture institutes and mini-training centers become the bedrock of sustainable change.

Image of a group of people engaged in permaculture farming activities, learning and practicing sustainable farming techniques.

Confronting the Challenges:

Climate change has left a trail of devastating consequences for vulnerable communities worldwide. The causes of climate warming, deforestation, and harmful agricultural practices have resulted in soil erosion, crop failure, and food insecurity. Shockingly, an estimated 24 billion tonnes of fertile soil is lost due to erosion each year, leading to a staggering $7 billion loss in agricultural value between 2000 and 2010 (World Bank). Additionally, factors like land degradation, limited access to basic services, and recurring droughts have compounded the crisis, leaving millions of farmers in chronic hunger and prompting a rural exodus.

Seeds of Transformation:

Roots Up Solutions was born out of a vision for a better, sustainable world. Our major permaculture institute, rooted in extensive research and experimentation with low-tech and low-cost methods, will serve as the foundation for change. Through continuous training, we aim to replicate these models in water tech, sanitation, bio-diversity, reforestation, and eco-building, empowering communities to embrace sustainable practices and thrive in harmony with nature.

Image of joyful children in an arid African landscape, celebrating access to clean water from a water well.

Spreading Knowledge and Support:

Together with universities and like-minded organizations, Roots Up Solutions will build mini institutes across the globe, offering support to smallholder farmers seeking self-sufficiency. Our dedicated ambassadors will provide continuous guidance, equipping local communities with the tools and knowledge needed to implement impactful projects. As the ripple effect takes hold, these communities will become catalysts for further training and transformation, inspiring others to join the movement towards a more sustainable future.

Image of a dew collector, a device designed to gather and collect moisture from the air, providing a sustainable water source.

Join Us on the Journey:

URBIE is thrilled to be part of this transformative endeavor, standing alongside Roots Up Solutions as we work towards positive change. With your support, we can make a tangible difference in the lives of those impacted by climate change, turning challenges into opportunities for growth, resilience, and hope.


Through the dynamic collaboration between URBIE and Roots Up Solutions, we are planting the seeds of change, nurturing a vision of an alternate world that thrives sustainably. With every purchase from URBIE, you become a part of this noble mission, contributing to projects that combat soil erosion, food insecurity, and the adverse effects of climate change. Together, we can cultivate a future where harmony with nature reigns, and vulnerable communities find strength, security, and hope in the face of challenges. Join us on this incredible journey towards a brighter and greener tomorrow.